I want to open my store

You have
heart
and a knack

for animals
as well as business?

Open your Animo etc. store.

For over 10 years, Animo etc. has specialized in food, accessories, and in-store grooming services. The brand has 34 operational stores and continues to expand across Quebec!

By becoming the owner of your neighborhood store, you offer all major brands under one roof and customize your inventory according to the special requests of your local clientele.

Benefit from our unique concept: a complete grooming salon making your store the ultimate place for pets and the only stop for pet owners in your area.
I want to open my store

Join a winning team!

Our philosophy is simple: we treat

our franchisees as our business partners.

Turnkey

Our team assists you with finding, organizing, and setting up your premises, hiring your employees, initial inventory, etc. We also provide you with management tools and a point-of-sale system specifically designed for Animo etc. We offer a comprehensive training program to operate your store efficiently from day one.

Professional Management

Animo etc. is managed by seasoned franchising professionals who have been working in this field for over 20 years. Partner with experienced professionals forming a network of engaged franchisees offering personalized support.

Winning Brand

Animo etc. is the grand winner of the Consumer’s Choice Award for Montreal’s North Shore and South Shore, as well as the Quebec City region. Animo etc. also ranks in 1st position in the pet sector in Quebec according to the WoW in Store 2024 study by Léger and CCCD.

I want to become a business partner

Overview of the Quebec Market

Quebecers spend over a billion dollars annually on their pets.

$1B

Household spending on their companions reaches $1,813 per year according to Statistics Canada data (2021).

More than half of Quebec households own a cat or a dog.

2.2M

1.19M

In Quebec, there are over 2.2 million cats and 1.19 million dogs, according to a survey conducted by the AMVQ on the number of pets in Quebec households (2023).

Unparalleled benefits
for our franchisees

Branding

To help each franchisee successfully develop their business while safeguarding the brand’s image, the head office coordinates all brand recognition campaigns, including the production of promotional material.

Quality Standards

Animo etc. has implemented a series of standards, among the highest in the industry, to optimize the performance of each store and the satisfaction of all our customers.

Marketing

Animo etc.’s marketing objective is to regularly and consistently convey the franchise’s name and brand image using all available media.

Purchasing Power

The franchise model enables better business agreements, group purchasing, and a higher profit margin. Indeed, Animo etc. negotiates directly with its suppliers to provide lower purchasing costs as well as various specials and promotions to franchisees.

Dashboard

The Dashboard is a tool for managing customers, inventory, and grooming. It is a platform specifically designed for Animo etc. with a simplified interface that allows franchisees to increase productivity and efficiency.

Point of Sale System

A simple interface, endless possibilities. Our powerful POS system facilitates the management of gift cards, promotions, grooming and nail trimming appointments, as well as points for our Royal Rewards Program for customer loyalty. This system, specially designed for Animo etc., is easy to use and requires little training time for your employees.

Continuing Education

Whether online or in-store, we provide training covering merchandising, accounting, upcoming brand initiatives, and more. We recognize this as a crucial element for the success of your franchise.

Franchisee Network

All our franchisees support each other! You will have the opportunity to build connections at our bi-annual meetings, which bring together all owners. Our annual convention, held in the fall, includes a franchisee recognition gala, training for your teams, and a supplier trade show.

Loyalty Program

By participating in our Royal Rewards Program, our customers will enjoy discounts on their purchases with the FANIMO card. All customer purchases are tracked in our centralized computer system. Depending on their level (BRONZE, SILVER, or GOLD), the customer receives free services and products, gifts, and other exclusive promotions.

A protected territory for each franchisee

Exclusivity for your neighborhood store!

By becoming an Animo etc. franchisee, you benefit from a protected territory that guarantees you exclusivity in the immediate area surrounding your store. This is part of your franchise agreement.

*The size of these regions varies according to their specific demographic and territorial factors.

What is the investment required to open an Animo etc. store?

Our franchisees invest approximately $400,000 to open their Animo etc. pet store. The data presented represents the average of franchises opened to date, and amounts may vary.

I want to invest

Average Investment

  • Franchise Fee: $30,000
  • Premises Development: $90,000
  • Signage and Display: $10,000
  • Floor and Grooming Equipment: $90,000
  • Displays: $80,000
  • Initial Inventory: $100,000

Operating and Advertising Royalties

By calculating a percentage of the gross revenue generated by our franchisees, this ensures a win-win operation. The brand's royalty fees total 4.5% of sales:

I want to invest

Operating Royalty: 3%

The operating royalty is reinvested to provide you with support and guidance, to continue innovation and research, particularly to improve our management tools and systems, and to ensure uniformity and compliance with brand standards across the province.

Advertising Royalty: 1.5%

The additional royalty dedicated to advertising is used to fund our national marketing campaigns. We promote the brand by enhancing its visibility to attract more customers to each store.

Spotlight on Our Partners

"What inspired me to leave a very good job with excellent conditions? My love for animals, my desire to be with them. I wanted to be in the pet industry, working for myself. One day, I entered an Animo etc. store as a customer and was charmed by the concept and approach. So, I would say it was the way I was welcomed as a customer that convinced me to become part of this wonderful large family built on respect and mutual support."

Stéphanie and SylvainBoisbriand

"For us, Animo etc. is synonymous with a new life. After a work accident, I am fulfilling a dream I had cherished for several years: to become my own boss. And what better way to do it than with a group of franchisees with hearts of gold? I feel reborn and re-energized; we get support with a click, we draw inspiration from each other's great ideas, and we all work together towards a common goal: to showcase the authenticity and kindness of the people who are part of Animo etc. From now on, I see my future with new eyes. A promising, flourishing future."

Jean-Simon and ValérieBlainville

"Opening a pet store is an experience we will never forget. The joy of turning an idea into reality is exciting. Seeing our customers walk through our doors and discover everything our store has to offer creates an unparalleled feeling. It's true what they say: if you love what you do, you'll never work a day in your life. Thank you, Animo etc., for this unforgettable opportunity."

Kim, Randy and SidBoucherville

"Nine years already; time flies when you're having fun! Unhappy in another job, I wanted to do something for myself. I took a risk, telling myself it couldn't be worse, but I never could have imagined the happiness that awaited me. I chose the Animo etc. brand as an ally because I found the qualities and values I was looking for there. Initially, I was my only employee, but today, I rely on my fantastic team of 10 employees. They all contribute to the success of our business, of which I am proud."

SandraMascouche

"At Animo etc., we form a large family where we share the vision of succeeding by doing what we love. Animo etc.'s values align with mine, particularly that of not selling pets, but rather encouraging adoption from local shelters."

TonySt-Hubert / Greenfield Park

"For us, owning a pet store was a dream. When the opportunity arose to join the Animo etc. family, we did not hesitate. Here we are, immersed in this great adventure that has lasted four years. Interacting with customers, employees, and suppliers is very rewarding."

Isabelle and GhyslainSaint-Hyacinthe

"A duo consisting of a construction entrepreneur and a food representative: it was the perfect match to open an Animo etc. franchise. We chose this brand for the professionalism of its management and the customer service of its franchisees. Upon entering a store, one immediately senses attentiveness and attention to detail. We were right to seize the opportunity!"

Vincent and YvesSainte-Thérèse

"What can I say about Animo etc.? A dynamic franchise and a family I am proud to be a part of. I learned about a field for which I already had great interest, and it quickly became a passion. I was supported, trained, guided, and advised by Animo etc. It's a joy to work in this vibrant environment. Seeing a satisfied customer and their pet at the end of their visit—you can't ask for more!"

CynthiaVaudreuil

Are you ready to invest?

Do you love animals and customer service? Do your resourcefulness, autonomy, and creativity set you apart? Unleash your entrepreneurial spirit by becoming an Animo etc. franchise owner. Submit your application by filling out the form below.

Application Form

Personal Information

Information for the Franchise Team

Contact Us

Address
78 Blainville Street West
Ste-Thérèse (Quebec) J7E 1X3

Phone

(514) 312-6460 ext. 1002

Email

franchise@animoetc.com